The KF Legacy Resources logo has undergone a significant transformation. The new identity had to satisfy all of the existing expectations of what our original mark stands for, while simultaneously moving the brand forward.
Striving to maintain the iconic and recognizable mark was a primary goal. This was achieved by carefully deconstructing the existing mark and studying its fundamental shapes, angles and weight. This process informed our work and perspective as we approached the challenge of defining a new mark.
A new Brand Standards & Usage Guide is being developed to provide the foundation for consistent application of the KF Legacy Resources brand across all media including interface, web, collateral, and promotions. Consistently expressing the KF Legacy Resources visual identity builds a strong brand awareness, allowing company to maintain our position as the IT marketplace leader.
Thank a lot to designer for rebrand our new logo.